![]() Speaking of which, while the Wixoms hinted that while Mr. ‘He’s got an everyman quality but he’s also got the kind of suaveness that can pull off the top hat and the cane.’ Peanut apparently includes giving him a Facebook page -astrological sign: Virgo, location: Suffolk, Va.)īeing’s Alisa Wixom gave us the low-down on why Downey was the right choice of voice to crack the nut’s 94 years of silence: ‘He can pull off classic roles like Charlie Chaplin and also be Iron Man,’ she said. (Another way of engaging and contemporizing Mr. ![]() ‘It’s another way to get him off the package and get to know him,’ Levine said. It also explains his new found powers of vocalization. Peanut 2.0 have ditched the banana-yellow hue of his previous incarnation in favor of the new authentic textured-shell peanut color, and appear more to scale (that would be actual peanut size and not human size). ![]() He’s one of the best-loved advertising icons in America but we’d found that people didn’t really connect with him beyond nostalgia.’ P was rocking a crisply folded triangle of white pocket square to boot.īut why re-garb the goober in the first place? For that we turned to Jason Levine, Planters’ senior marketing director. In the holiday-party-themed, animated ad (embedded below for your viewing pleasure) the luxe legume was seriously bringing it - kitted out in a gray wool, notch lapel three-button suit jacket accented with white piping, gray trousers, a white dress shirt with French cuffs and light green necktie. (OK, that IS nuts, I’ll admit it) what I couldn’t believe was the tiny little ensemble our familiar little nutty buddy happened to be wearing. So I was surprised when I caught a segment on this morning’s TV news.Īlthough the topic was the fact that - after 94 years - Planters’ peanut-shilling shell had been given a voice - and that it just so happened to be the voice of Robert Downey Jr. Hardly the type in need of a wardrobe overhaul. Peanut is one darn dapper fellow - what with his monocle, top hat, cane, white gloves and spats. You have to admit, as advertising mascots go, Mr. This article was originally on a blog post platform and may be missing photos, graphics or links.
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